The PocketFinder family of personal GPS locators help you stay connected with the things you love.
These devices are designed to provide the exact location of a loved one, pet or vehicle at any time and from almost anywhere. Easy to use software allows you to customize zones, speeds and alerts that send you an email or text message.
Coordinated NBC PocketFinder Commercial
Completed program schedule on time and budget
This commercial was our key marketing channel for our department to support and educate the consumers and the community of the PocketFinder product line and the dangers of distracted driving .
Fielded families throughout the state of Texas to try the product and receive their feedback.
Increased Sales - Sales in the target markets rose over 75% after the commercial aired.
Lasting Partnership - with Global Youth Safety Traffic Month, the nations leading youth distracted driving foundation.
Market Understanding - Texas market penetrated due to long drives, and back roads.
Developed PocketFinder Corporate Responsibility and Fundraiser
The PocketFinder Fundraiser gives a portion of each device sold back to the community to help build programs that are struggling due to the public school national budget crisis.
Developed relationships organizations included: AT&T, Version and T-Mobil- #ItCanWait No Texting and Driving Campaign, MADD (Mothers Against Drunk Driving) along with many other well known philanthropic organizations. .
Innovative CSR - Combined the need of increased sales with the heart of the company of seeing a more globally connected world. This was LBT’s first cause based marketing campaign
Developed Relationships - with schools parent teacher associations and philanthropy program administrators to individualize implementation of the fundraiser. Campuses ranged from elementary to collegiate.
Created, Reviewed and Revised Editorial Content
PocketFinder.com & LocationBasedTech.com & Social Media Channels
Created the companies first ever “Marketing Calendar”
Coordinated and streamlined all in house and contracted responsibilities and quarterly campaigns.
All Editorial Content
Responsible for finding and creating all editorial content, layout and marketing visuals for all of our marketing channels and campaigns in Europe, Asia and Americas.
Supported Distributer Partnerships
Shared all media and supporting news with all distributors including: West Coast Customs, Apple, Walmart, Crutchfield, Amazon
Published Blog
Connected and collaborated with guest bloggers. Published current information on the company external blog
PR News Releases
Wrote, developed and distributed all information to news sources, coordinating with CEO and Legal Council
Newsletters and Social Media
Created and shared all information regarding corporate initiatives, objectives, and programs.
All actions were aimed at increasing the number of subscribers, fans, followers, and customers.
Educated and Trained Apple Store Managers Nationwide
- Tracked usage patterns of the managers using the product for all stores. Trained managers on the PocketFinder product and experience.
- Created print collateral that explained the product and benefits to train Apple employees to create a more educated and passionate sales force.
- Followed up with individuals to increase employee training and expertise.
Co-supervised the Off Site Customer Service Department
Worked directly in conjunction with our VP of Customer Service with the overall direction, development, and performance of the department.
Set performance standards: Helped set team performance standards and goals to meet revenue and call volume quotas.
Analyzed call center metrics: Develop individual performance action plans. Managed team performance, time management, attendance, and policy compliance.
Wrote scripts: Used by agents to use in our newly implemented outbound sales campaign.
Coached agents: Provided feedback including development of performance, improvement plans, and disciplinary notices along side of the call center manager.
Motivated and developed team dynamics: Utilized technology to analyze data to support employee development plans to maximize sales opportunities.
Standard of “5 Star Customer Service” excellence: Performed other duties and responsibilities as needed to maintain our level expected throughout corporate and the call center.
Captured Stories of over 30 Consumer and Commercial Testimonials
Turf Grass and Landscape
“I absolutely love having the devices installed on my mowers. With the rise in theft it was imperative that I find a solution and LBT’s Asset Tracker was the right fit!”
- Barry, Owner
Absolute Interior
“I have everything that I valued in my previous well known GPS tracking solution at less than half the cost with LBT.”
- Aldi Cibuku, Manager
Adventures Boat Rentals
“Now we waste no time looking for boats on the water because we can immediately pull up their location on the computer or iPhone.”
- Kathy Weiss, Manager