You want to think out of the box, go out on a ledge, or maybe just get your message out there. Taking a risk can be difficult. That’s why you need a risk-taker in your corner. You might want an innovative product on the web—something that’s never been done before. Maybe you need a campaign to promote your company or announce a new endeavor. We can do that.

Our process is as unique as your problem. We don’t “save as.” We don’t use a formula. We draw from our canvas of experience—whether you need a website, graphic design, investor communications, public relations, an advertising campaign, videos, brand management or help in a crisis—we’ve got you covered. We’re nimble enough to respond to your needs and diligent enough to get the job done.

Providing marketing services to a roster of professional athletes to help them reach their off-field objectives. - Brand Messaging - Marketing Representation - New Business + Partnership Development -... Speaking Engagements/Personal Appearances

Athlete Marketing

Brand Consulting

Analyzing, positioning, and managing the branding process to ensure consistency and authenticity across all lines of marketing communication.

Digital Marketing

Developing effective digital marketing strategies to enhance online presence, strengthen your digital footprint and allow your customers/fans to engage with you through online platforms.

Event Design

Producing turn-key events for organizations and athletes including VIP hospitality engagements, golf outings, product launches, food tastings, fundraisers, and more.

Partnership Development

Creating tailored solutions from concept to execution by identifying opportunities to bring together an optimum portfolio of partners that help our clients meet their business objectives.

Talent Procurement

Leveraging the power of sports to deliver the "star power" for marketing campaigns, speaking engagements, and celebrity appearances. We execute the talent booking and contracting process from start to finish.

Core Capabilities

Marketing

Leverage the power of sports and entertainment to drive engagement and increase awareness.

· Brand Experience Strategy

· Campaign Strategy & Execution

· Social Media Planning

· Sponsorship Positioning

Athletes

Realize the full potential of your personal brand, active and retired professional athletes.

· Brand Messaging

· Marketing Representation

· New Business + Partnership Development

· Speaking Engagements/Personal Appearances

Events

Produce small to large scale events from concept to execution throughout the country.

· Concept Development + Activation

· Consumer/Fan Engagement

· Media + PR Leveraging

· Sponsorship Hospitality

· An entrepreneur and small business owner, Van is the president of the VanAdams Sports Group. She is an award-winning marketing professional with expertise in events, consulting, and talent relations with proficiency in digital platforms, niche markets and several aspects of business management and program development. Over the last decade, she has represented a number of iconic sports celebrities and executed marketing campaigns for their personal celebrity and/or business ventures.
Since becoming an entrepreneur, Van has produced upscale hospitality events for athlete and corporate clients in Super Bowl, MLB, and NBA All-Star cities across the nation. She recently was a Business Connect participant with the NY/NJ Super Bowl Host Committee, a program providing increased opportunities for local small business owners to conduct Super Bowl business, and was a keynote speaker and featured panelist as a marketing expert for the program.

· An advocate for women in business, Van is the creator and producer of Gathering on the Greens®, an initiative that provides business women an opportunity to learn how to play golf, thus strengthening their confidence to “get in the game”. Van is a founding board member of the NYC Metro Chapter of Women In Sports and Events (WISE) where she currently serves as president of the board of directors, leading the way in marketing strategy and programming and spearheading initiatives to fulfill the organization’s national mission of being the voice and resource for professional women in sports business. Van was one of 17 participants in the inaugural Women in Sports and Events (WISE) and Tuck Executive Education at Dartmouth’s Executive Leadership Institute, a program created specifically for the advancement and retention of female executives in the sports industry.

· At the onset of her career, Van worked with the world-renowned Tiger Football and Baseball programs at her alma mater, Grambling State University in Louisiana. She also held key positions at prestigious sports organizations including the United States Golf Association, Sports Illustrated, and Buffalo Bills before launching her own business. Van’s most recent accolades include being named one of the 2014 Top 25 Leading Women Entrepreneurs and Business Owners. In addition, Van is an adjunct professor of sports marketing, contributing writer, and guest speaker for various industry outlets.